Consumer AI Usage Beyond Coding

Generative Artificial Intelligence (GenAI), particularly Large Language Models (LLMs), has
rapidly transitioned from a niche technology primarily associated with technical fields like
software engineering to a tool encountered and utilized by hundreds of millions globally.1
While enterprise adoption is accelerating 2, significant consumer engagement is occurring
outside professional contexts, reshaping daily routines, information consumption, creative
expression, and even personal support systems. Initial consumer optimism towards GenAI is
growing as usage increases, moving the technology from an oddity towards the norm,
although skepticism, particularly among younger demographics, persists.4 This report
analyzes the current landscape of non-professional, non-coding consumer GenAI use,
drawing upon recent surveys, market research, academic studies, and qualitative analyses of
user discourse. It aims to delineate the breadth and depth of consumer engagement, moving
beyond simple search replacement to explore more substantive applications, including the
notable rise of AI for personal and emotional support.